Creative Director - Product & Marketing Designer & Manager - Front End Developer
Client
Groupe Couleur
Teammates
Ecommerce and Sales Manager, Engineers, CEO
Responsibilities
Creative Direction, Plan and Own Product, Defend strategy, Research, Product UX UI Design , Problem Solving, Front End Developement, SEO
01 . The Challenge
Juggling the dynamic landscape of marketing for a plethora of international sports events demanded a harmonious blend of design prowess, strategic thinking, and meticulous project management. Steering through seasonal peaks and valleys, I orchestrated a symphony of user satisfaction, brand elevation, and team collaboration to establish our platform as the pinnacle for seamless sports travel experiences.
In my role overseeing the e-commerce website's UX/UI and research, as well as leading 360-degree marketing campaigns encompassing SEO, email, social media, AdWords, ads, flyers, brochures, catalogs, event booths, and user goodies for a range of prestigious sports events, I successfully crafted user-friendly and intuitive interfaces. The challenge of managing communications and marketing for diverse events such as the 6 Nations Tournaments, Challenge Cup, Ryder Cup, Olympics in Japan, FIFA World Cup (both men and women), US Open, Australian Open, NBA, and Formula 1 required meticulous project management to navigate seasonal fluctuations. Collaborating extensively with sales teams, I ensured customer satisfaction by delivering exceptional products and services. Additionally, I collaborated with renowned brands like Les Voyages L'Equipe and Pacific Attitude, showcasing my ability to work across international platforms. This multifaceted role demanded not only design and front-end development skills but also effective leadership in hiring and mentoring junior designers, while simultaneously advocating for design strategies with the executive team. It was a fulfilling challenge to synthesize my design, front-end, and managerial expertise to establish our brand as the go-to reference for sports enthusiasts seeking seamless travel experiences.
02 . The Solution
The solution to this multifaceted challenge involved a strategic approach combining effective project management, seamless collaboration with sales teams, and the application of my design and front-end development skills. Implementing meticulous planning and coordination, I ensured that marketing efforts aligned with the seasonal nature of sports events. Additionally, fostering collaboration with renowned brands like Les Voyages L'Equipe and Pacific Attitude strengthened our international presence. Leadership in hiring and mentoring junior designers, coupled with persuasive advocacy for design strategies with the executive team, contributed to the establishment of our brand as the premier reference for sports enthusiasts seeking flawless travel experiences. The synthesis of these efforts resulted in a successful and fulfilling resolution to the diverse challenges posed by managing communications and marketing for a wide array of prestigious sports events.
