In pursuit of creating a premier, exclusive B2B platform, our vision is to establish a sophisticated and invitation-only website tailored specifically for official travel agencies worldwide. Our platform will redefine the B2B experience by seamlessly categorizing products and services for intuitive navigation, facilitating full end-to-end transactions. We aim to empower customers with a user-friendly interface, enabling effortless searching, ordering, and flexible payment options such as the ability to book now and pay later. Emphasizing customization, our platform will allow users to tailor products and experiences to meet the unique desires of their clients. We prioritize customer satisfaction by fostering post-purchase communication channels for efficient after-sales service and providing comprehensive product information. With a keen focus on clean branding and targeted marketing emails, we aim to engage and educate travel agencies on destinations, maximizing sales, and profitability. Our overarching objective is to efficiently manage stock, meeting the distinctive needs of the B2B travel industry and establishing ourselves as the go-to platform for discerning travel professionals worldwide.

The business faces a multifaceted challenge in the B2B sector, particularly concerning the customer experience, logistics, store agility, and the conversion of potential shoppers into paying customers. For B2B users, speed and efficiency are paramount, necessitating a strategic placement of elements within the webpage to facilitate quick searches and seamless ordering processes. Addressing logistics issues is crucial to ensuring timely deliveries and operational smoothness. Store agility is a key concern, requiring adaptability to changing market dynamics and customer demands. Moreover, the challenge lies in successfully converting browsing official travel agents into paying customers. The website must be exclusively accessible to authorized travel agents, ensuring a secure and controlled environment. Overcoming these challenges requires a comprehensive approach, incorporating user-friendly design, robust logistics solutions, and agile business strategies to meet the unique demands of B2B transactions within the official travel agency sector.

The primary challenge in product design lies in crafting a sober and information-focused interface tailored to the B2B target audience. Understanding the specific needs of the user and, in turn, their clients is paramount to creating a design that resonates with the professional demands of the business. The user experience must prioritize simplicity, particularly in the customization process, ensuring that B2B users can easily tailor products to meet the unique requirements of their clientele. Simplicity in search functionalities and an intuitive funnel are critical elements for swift conversions, enabling users to efficiently navigate through the platform, locate desired products, and seamlessly progress through the purchasing process. The challenge is to strike a balance between a clean, sober design that prioritizes information and an intuitive UX that facilitates quick and easy customization, search, and conversion processes for the B2B audience.

In my research efforts, I systematically engaged with a global network of Rugby World Cup (RWC) official travel agents, employing a combination of interviews and leveraging insights from Google Analytics traffic. This comprehensive approach provided valuable firsthand perspectives from key stakeholders in the official travel agency domain. By conducting interviews, I gained nuanced insights into the challenges, preferences, and expectations of RWC official travel agents on a global scale. Simultaneously, Google Analytics data analysis offered quantitative metrics, shedding light on online behaviors, preferences, and traffic patterns. The synergy of qualitative interviews and quantitative analytics contributes to a well-rounded understanding of the worldwide landscape of RWC official travel agents, guiding strategic decisions and initiatives based on a holistic comprehension of the industry.The essential functionalities for an optimal product experience include clear and concise product information, ensuring that users have access to detailed insights about each offering. Facilitating product type search functionality is crucial, enabling users to quickly and efficiently locate specific products based on their needs. Easy customization options for products are imperative, providing users with the flexibility to tailor offerings to meet their unique requirements. A fast and streamlined funnel is essential for a seamless user journey, ensuring quick and efficient navigation from product discovery to completion of the purchase process. Additionally, a responsive and readily available support system is a key component, ensuring that users have assistance whenever needed, enhancing the overall user experience and instilling confidence in the platform. These functionalities collectively contribute to a user-friendly and efficient product ecosystem, meeting the diverse needs and expectations of users in the B2B context.

80% of official travel agents have no experience selling that kind of product as 80 new agent has been approved for this Cup0 competitors are on the market. Official Travel Agent create their own product. It’s brand new in whole Rugby World Cup history to have such a company which can sell worlwide.50% of Official travel agent know exactly what experience/product they want for their customer90% of new official travel agent are willing to buy products/experiencies on this website

User needs to find quickly the product/experience match he wants for his clients based on various criteria (city, team, individual or group, length of stay...)User needs to find many kind of products that match all their client's needsUser needs to easily create his product with multiple optionsUser needs to place an order easilyUser needs to contact support service at every steps of their journey

Leveraging my firsthand experience working with Travel Agents during the previous Rugby World Cup in Japan in 2019, I have meticulously crafted user personas that authentically represent the unique characteristics and preferences of Official Travel Agents (OTAs). This direct engagement provided invaluable insights into the specific needs and expectations of OTAs, enabling the creation of accurate and relatable user personas. Drawing on this knowledge, I have developed comprehensive flow charts that map out user interactions, ensuring that the platform is intuitively designed to cater to the specialized requirements of OTAs. Additionally, user feedback and reviews have played a pivotal role in refining these flow charts, providing a continuous feedback loop that ensures the platform aligns seamlessly with the anticipated user journeys and interactions. Through this iterative process, the user experience has been fine-tuned to meet and exceed the expectations of Official Travel Agents, fostering a platform that resonates with their distinct operational and decision-making processes.