Product Design Leader

I turn technical complexity into measurable business growth through strategic design and execution..

Available for Hire

Selected Work

AI AI AI Agentic Studio

Humanizing AI: From Complexity to Enterprise Utility
Designing an intuitive workspace to build and manage complex agentic workflows.

Fintech Roles Roles and Permission Feature

Scalable Governance for Enterprise SaaS
Engineering a robust permission framework for complex multi-tenant hierarchies.

Fintech BNPL Flexible Payment Terms

Fintech Strategy: 80% Adoption & 30% Cash Flow Growth
Re-engineering BNPL logic to bridge risk management.

Fintech UX Onboarding Improvements

Accelerating Time-to-Value & Activation
Data-driven redesign of the first-mile experience.

Web3 Web3 RWA & DePIN Marketplace

Scaling a $57M Marketplace: 0 to 30k Users
End-to-end design of air-rights trading platform.

Web3 Swap DeFi Swap dApp

Tokenizing Volatility: 30% Growth
Translating high-frequency derivatives into intuitive tokens.

Ecommerce Rugby RWC 2023 B2C Website

Global Ecommerce: €1M Sales in 24 Hours
High-velocity UX for the Rugby World Cup.

About

Lead Product Designer specialized in scaling fintech, AI, Web3, and ecommerce products.

I sit at the intersection of business strategy and technical execution. Over the last decade, working across 4 continents, from Japan and Russia to Europe and the Americas, I’ve specialized in building design frameworks and leading teams to turn "impossible" technical friction into intuitive, high-performing products.

Where I Add Value:
Design Leadership & Complexity: I thrive in high-stakes environments where the challenge is structuring design systems and vision to make complex logic—like tokenized assets or agentic workflows—feel effortless and secure for the end-user.

Operational Efficiency & Governance: I lead cross-functional teams to align design with business KPIs. Whether it’s scaling design operations, cutting support overhead through UX clarity, or streamlining a checkout, I focus on the bottom line.

Velocity through AI & Design Ops: I architect design workflows that integrate AI into the product cycle to accelerate research and prototyping. This allows product teams to ship enterprise-grade solutions at startup speed without losing quality.

My Philosophy: In "zero-to-one" environments, the UI is the true security layer. If a user doesn’t intuitively understand the interface, they won’t trust the product. My goal is to drive this culture of trust, bridging the gap between complex backend logic and a seamless human experience.